i'm jillian. i'm a college freshman at stony brook. i love science and history and cartoons and i'm in too many fandoms to keep track of. i'm bisexual. if you want to know anything else you'll have to ask me.
In another big win for Universal Pictures, Lucy took first place with over $44 million… Lucy's success can be attributed to a few factors. First, the movie had an intriguing premise (what if we could use more than 10% of our brains?) that was front-and-center in action-packed, visually-stunning advertisements. It helped that actress Scarlett Johansson's lead role here seemed like a natural extension of the butt-kicking brand she's built as Black Widow in The Avengers and Captain America: The Winter Soldier.
Ray Subers, Box Office Mojo
I’m not saying Lucy is a feminist triumph or a good movie, I’m saying it made Universal Pictures a lot of money this weekend. The action-stuffed trailers were totally deceptive but capitalized on action star appeal Johansson has created as Black Widow. Universal stuck that Marvel Studios brand onto its French artsy sci-fi flick and spun it into millions of dollars Marvel won’t get to see. Because Marvel maybe doesn’t believe a Black Widow movie could make money. Because Hollywood is still afraid of superheroines.
Look: Marvel says we should vote with our voices, if we yell and we yell one day they’ll hear us, probably, some time after Ant-Man 2: Still No Janet Van Dyne. What happens, though, if someone else takes the niche they’ve created and ignored, and makes that money first?(via kehinki)